IntelliSolutions can provide firm answers to any of those questions along with a detailed strategy map for your organization to reach a mature stage of CRM readiness. Building sustainable and successful relationships with a large customer base is not the easiest thing to do and will have a direct impact on many core operational processes from product development to debt recovery. It is not purely a technical issue. It is not only about software implementation. And it is not just about sales. It is about the interactions of the entire business with your customers.

The core concept of CRM is relatively simple. For years, companies have focused much of their effort on cutting costs and improving efficiency within their organisation. They have attempted to streamline internal processes, often automating elements of ‘back-office’ functions such as manufacturing, logistics and finance. By contrast, the management effort put into customer-facing activities, such as sales, service and marketing, has often lagged.

As markets consolidate and suppliers become more effective in delivering products and services, it becomes harder to differentiate among rival offerings. What differentiates one product from another? What distinguishes your offerings from your competitors offerings and how fast can your product unique characteristics be imitated?

At the same time, as the quality of products and services improves, so customers’expectations increase. As long as the customer has the ability to switch supplier relatively painlessly, it becomes harder and harder to keep loyalty.

IntelliSolutions expertise and highly qualified people can provide you with a holistic approach to your CRM needs. Our CRM offerings cover all aspects of the business needs an Enterprise or SMB organisation has today.